“The ‘Chile Creating Future’ strategy has had an impact on hundreds of millions of people, through a narrative and a message centered on the talent and creativity that characterizes the Chilean people. “Being considered for the second consecutive year in these awards is challenging and exciting at the same time, because it recognizes the hard work that we have done to position the Chile Brand throughout the world, so that people get to know and choose us more and more,” stated acting executive director of Imagen de Chile, Jorge Cortés. Fundación Imagen de Chile will compete with other organizations dedicated to promoting the country image of nations such as England, the United States, Holland and Denmark. This world country brand forum annually recognizes the work carried out by different countries, regions and cities to establish the identity, differentiation and value proposition that a country offers to the international market, through a general strategic approach that manages, projects and promotes the positive image and reputation of their brand throughout the world.Ĭhile’s ‘Chile Creating Future’ strategy is a finalist in the ‘Best Communication Strategy: Place Brand’ and ‘Place Brand of the Year’ categories. Chile’s country brand strategy has been chosen as a finalist in two categories at the City Nation Place Awards 2022. The winners will be announced on November 9 and 10 at the world country brand forum in London.Chile is the only Latin American representative among more than 70 countries in both categories. Imagen de Chile’s work in promoting the Chile brand has been recognized after the country was named a finalist in the ‘Place Brand of the Year’ and ‘Best Communication Strategy: Place Brand’ categories.
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